We are EXPERIENTIAL facilitators. Experiential learning is the process of making meaning from direct experience, i.e. "learning by doing". Our DNA way is anchored in the blended combination of preferences for thinking (head), doing (hands), feeling (heart) and sensing (hunch). ‘Head, heart, hunch and hands is easier to remember than ‘cognitive, affective and behavioural’.

This 4H way acts as the foundation for our programmes. We can take any skill or mindset and bring it to life in an experiential way through the Head-Heart-Hunch-Hands approach using a range of role plays, mental maps, peer learning, storying-telling, concept skilling, visualisation and heart-led practice; followed up with commitments, decisions and actions.

Through this DNA way, we encourage the learner to :

• be actively involved in the direct experience;
• self reflect on the experience;
• conceptualize (head), feel and intuit (heart) the experience; and experiment/do new or different ways(hands)
• own and sustain the commitment to grow

… this helps the learner and the learning peer group to drive renewed commitment, decision making and problem solving by actively using the new skills/ideas/feedback gained from the experience. The approach is aligned to the three broad preferences of thinking we see in learning and thinking styles. These three preferences can often be ‘purist’ form or blended forms.


People who are ruled by their heads prefer to think before acting and are driven more by cognitive logic than by emotion. They prefer rational ideas and structure. Pure intellect is held as the sharpest skill and any problem is simply a case of insufficient data or understanding. Head people learn by thinking. They typically intellectualise first about something and then try it out later, with a ‘try-think-try’ approach. When something happens that they did not expect, they are surprised and immediately start to work out what happened. They use logical language and expect the world around them to be rational and behave in predictable ways.


Those of us who are ruled by the heart think first about our feelings and the feelings of other people. They learn by experiencing and seeing how they feel about their experiences. Before acting, they may internally rehearse a situation to predict how things will feel. They use affective language and expect people to be considerate with one another.


Linking head, heart and hands is that of hunch. This is sharpening our instincts in decisions we make; following our ‘gut’ feeling about decsions. This involves understanding how instincts manifest themselves as hunches, rational v irrational, having a process to validate hunches and sensing when a hunch should lead to action.


People who are driven by the hands prefer to do things and then worry later about whether it was the right thing to do. At least they have got into action and have found out practically what works and what does not work. Those whose response to a problem is to leap into action typically believe that the only understanding worth having is gained through direct experience. Rather than ‘try-think-try’ they will try­think­try. They use physical language and expect the world to behave sensibly.