About

Keeping Leadership Real

Our purpose. Our promise. Our beliefs. Our impact.

19 years

of leadership consulting work, since London, 2007

4 regions

of global programme delivery

10,000+

leaders coached and teams developed

5 of the top 10

FTSE 100 companies are long standing clients

LondonSingaporeDubaiRiyadhMiami

Why Corporate DNA exists.

Our purpose is to keep leadership real.Before our clients experience our work, they experience our people.

CorporateDNA began with a simple belief: a consultant’s obligation is to bring integrity and value to the word consulting, cut through complexity, connect the threads, and surface the truth. Keeping leadership real means getting beneath the language that can hide the real issues, understanding our clients' lived reality, and creating change rooted in impact, honesty, courage, and authenticity.
Rhea Leckie, Founder & CEO

Before our clients experience our work, they experience our people. Keeping leadership real starts with us—in how we listen, challenge, add value, and navigate the conversations and decisions that matter. We bring judgement, care, candour, experience and our own personality to every relationship.

We invest in identity beyond role.

When leaders shift identity (Who am I), they accelerate skills faster.

We lead with care and candour.

We empower leaders by balancing compassion and action.

We tackle root causes, not symptoms.

We achieve success through robust discovery and laser focus.

We earn the right as your trusted ally.

By keeping it real, we develop talent and build relationships.

What we promise.

To keep our craft real: honest with ourselves, true to our clients.

We invite you to experience the DNA Partnership.

We do not hide behind language to sound more intelligent. We do not build layers that clients have to climb over to reach us. We listen as much as we talk. We hold the space for our clients to be their real, unedited selves, and meet us in true partnership.

Boldness lives in duality with humility. Our designs, ideas and methods of challenging are bold enough to nudge traditional comfort zones, and incubated through humility so the results are sustainable. We are confident, but never arrogant.

What we believe, and how we work.

Our values are deeply human centric, and always in service of a client’s greatness. We do not compromise on them, however complex the circumstances.

Creative Flow

Our creativity lives in the big ideas and equally in the details and frameworks that hold them together. Execution should feel like flow.

Bold Humility

Boldness lives in duality with humility. Bold enough to move people beyond their comfort zones, humble enough to be sustainable. Confident, never arrogant.

Relationship Centricity

We believe in mutually empowered relationships where we learn from each other. Clients should always feel us as deeply invested in their present and their future.

Real Results

Our relentless quest for excellence is anchored in real issues and real results: engagement up, performance up, collaboration up.

Trust & Truth

Trust and truth live in one cycle. We help our clients with the hard right rather than the easy wrong, and hold ourselves accountable for breakthrough results.

Trusted by leadership teams at

90%

Work sponsored by Chairman / CXO

Years advising senior leaders

Regions of global delivery

60+

Faculty of senior practitioners

Client impact

Results, not promises.

Heineken

FMCG

Challenge

Accelerate the readiness and advancement of high-potential leaders across the group.

45%

higher promotion rate for programme participants

Senior advisors who have sat where our clients sit.

Our leadership team brings decades of experience inside organisations, alongside CEOs, CHROs and leadership teams. Together with our global faculty of 50+ senior practitioners across 36 countries, we bring deep expertise, local context and real-world experience to every client.

We call it OneDNA. Different experiences, perspectives and strengths. One team around the client.

Our team in action

Different by design

DNA faculty are authentically consistent, yet diverse.

Our team comes from different cultures, careers and life experiences: leaders, psychologists, coaches, behavioural scientists and former operators. What connects us is curiosity, character, generosity and the confidence to bring our whole selves to the work.

Personal energy

Beyond content and expertise, our people bring themselves.

Energy, warmth, character and presence matter. We want clients to feel the person behind the expertise, someone who can connect, challenge, read the room and bring the work to life.

The DNA Experience

You get the best of the team, not just the person in the room.

Behind every engagement sits the collective experience of DNA. We share what we see, challenge each other and bring in the right expertise when it matters. No silos. No territory. One team.

Genuine Relationships

We stay close and relevant

Many client relationships have lasted years, across roles, organisations and chapters of leadership. We challenge, laugh, disagree and support each other. That trust runs through our own team and into how we work with clients.

Where we work.

Global reach. Local context. Patterns that travel.

Our delivery footprint across 36 countries gives us more than global scale; it gives us contextual intelligence. Leadership, trust, culture and decision-making show up differently from Japan to Dubai, London to Mongolia, New York to Ghana so we never simply lift and shift an approach. But we also let insight travel, connecting breakthroughs and lessons across markets. Our senior faculty combines deep local understanding with the collective intelligence, stories and patterns of a truly global practice.