Global leadership advisory & executive coaching

Keeping Leadership Real

We help CEOs, CHROs & CLOs with leadership, talent and culture transformation when stakes are high, through real choices and real decisions in moments that matter.

What we solve

The leadership, talent and culture challenges that drive enterprise performance.

We start with what is at stake for the organisation, then bring people, process and proof to solve it.

Our purpose is to make leadership real

Real pressures, choices, judgement, people and consequences.

Trusted by leadership teams at

microsoft
shell
coca cola
unilever
hsbc
adidas
heineken
bank of england
aston martin
dp world
dubai holding
frasers property
hbo max
loreal
collins aerospace
kedaara
schroders
singtel
swarovski
90%
Work sponsored by Chairman / CXO
19
Years advising senior leaders
4
Regions of global delivery
60+
Faculty of senior practitioners
Client impact

Results, not promises.

Heineken
FMCG

Challenge

Accelerate the readiness and advancement of high-potential leaders across the group.

45%
higher promotion rate for programme participants
read more here
Frasers
Real Estate

Challenge

Sustain the transformation of a senior leadership team across an evolving real estate business.

18 months
sustained team transformation
read more here
Shell
Energy

Challenge

Scale women's leadership development across a global engineering workforce.

8,000
women leaders impacted across the programme
read more here
Our people

Senior advisors who have sat where our clients sit.

Our leadership team brings decades of experience inside organisations, alongside CEOs, CHROs and leadership teams. Together with our global faculty of 50+ senior practitioners across 36 countries, we bring deep expertise, local context and real-world experience to every client.

We call it OneDNA. Different experiences, perspectives and strengths. One team around the client.

Our team in action

Different by design

DNA faculty are authentically consistent, yet diverse.

Our team comes from different cultures, careers and life experiences: leaders, psychologists, coaches, behavioural scientists and former operators. What connects us is curiosity, character, generosity and the confidence to bring our whole selves to the work.

Personal energy

Beyond content and expertise, our people bring themselves.

Energy, warmth, character and presence matter. We want clients to feel the person behind the expertise, someone who can connect, challenge, read the room and bring the work to life.

The DNA Experience

You get the best of the team, not just the person in the room.

Behind every engagement sits the collective experience of DNA. We share what we see, challenge each other and bring in the right expertise when it matters. No silos. No territory. One team.

Genuine Relationships

We stay close and relevant

Many client relationships have lasted years, across roles, organisations and chapters of leadership. We challenge, laugh, disagree and support each other. That trust runs through our own team and into how we work with clients.

Our partners

  • Harvard Business Impact
  • Imperial College London
  • CLO100
  • YPO
  • Explore Performance
  • Imeld AI

Awards

  • Gold

    Brandon Hall: Diversity, Equity and Inclusion

  • Gold

    Brandon Hall: Talent Acquisition

  • 2×

    Corporate Vision

  • Women of the Future Awards

  • Top 15 woman leader in the Middle East

The book behind the approach

Leadership. Its in Your DNA (Bloomsbury, UK 2012)

Leadership: It’s In Your DNA

What if the greatest competitive advantage isn't your strategy, products or technology, but your leadership and organisational DNA?

Drawing on nearly two decades of advising CEOs and executive teams around the world, Rhea Leckie reveals the principles behind organisations that consistently outperform, adapt and endure.

More than a leadership book, the chapters ecplore the ten human ingredients for leaders to leverage which becomes the genesis of the 5H framework for CorporateDNA. Blending real-world leadership stories from business, sports, arts, history and psychology the book explores how culture, leadership, decision-making and human behaviour become an organisation's greatest source of resilience and growth.

For leaders who want to build companies that thrive through uncertainty, not just survive it. This is a blueprint for creating a legacy that lasts.

Buy on Amazon
  • “There is a true leader in all of us and Rhea Duttagupta insightfully reminds us that our own unique qualities combined with crucible earning moments and some humility can unlock the inner compass for a meaningful and rewarding life.”

    Paul PolmanGroup CEO, Unilever
  • “Whoever we are each one of us faces a moment which calls on us to lead. This book prepares us for those moments.”

    Dr Han Seung-soo35th Prime Minister of South Korea, UN Special Envoy for Climate Change
  • “Origins and roots are important. If you can't remember and respect where you have come from, it's hard to drive where you are going.”

    Stuart GulliverGroup CEO, HSBC
  • “Attitude, Belief, Creativity and Instincts, being ingredients we are born with, create closer human connections releasing the natural leadership in us all.”

    Angela AhrendtsCEO, Burberry

What is changing, and where does leadership need to evolve?

Tell us the leadership challenge you are facing. We will respond with a considered, curated conversation and point of view, not a sales pitch.