As a legacy brand in the beverage industry, Coca Cola was due for a reset – with 32 markets, 4.0 billion consumers, and an industry retail value of ~$281 billion, there was a need for organizational alignment, and to update leadership behaviours and mindsets. In 2018, Coca Cola introduced a set of new behaviors and performance indicators globally.
John Murphy, APAC President and CEO appointed CorporateDNA to deliver a culture transformation for a newly formed APAC Leadership Team in 2018, who were responsible for 32 APAC markets and their supporting functions. Our prework concluded that the burning platform for this culture transformation was a new leadership team learning to embrace new mindsets, unlearning cross functional siloes, and creating a new starting line across the experienced LT members to form a consistent baseline. CorporateDNA ran a series of sessions with this newly formed APAC leadership team, with a focus on embedding these newly released winning mindsets and identity, to ensure APAC role-models these new behaviours that would unleash the power of the market, over an 18-month period.
In the same 18-month period, CorporateDNA also enabled Coca Cola Japan in implementing several changes in their leadership team, as they prepared for the Tokyo Olympics 2020.
In partnership CorporateDNA distilled the 4 global mindsets into liveable everyday behaviours and worked through an engaging set of workshops at the regional and country level, to activate confident, inclusive, and collaborative behaviours that would make this LT win.