Levi Strauss & Co. appointed CorporateDNA to deliver an intense and intimately engaged leadership development and executive coaching programme across 2018-2020. The burning platform was in integrating a reconfigured Greater China LT under the leadership of a new MD, building trust and collaboration while unlearning siloed and pressure-based ways of working, and fighting through a fragmented and “split” team culture, and navigating uncertainties with courage and care.
Concurrently, Levi Strauss China also suffered from a reputation as a ‘dark market,’ rather than a winning team. Despite the leadership team’s keen development of strategy, there was an even greater need to build resilience, courage, trust, and credibility in the leadership team, to unleash the growth of the market.
In partnership CorporateDNA was deeply involved in activating inclusive, collaborative, and trust-centric behaviours that were much needed for the Greater China LT, to breathe strategy and execution to life through motivation and trust, and managing interferences, such as limiting beliefs and egos. Fundamentally CorporateDNA helped them define what winning would look like and what it would take and broke it down into tangible ways of ‘just doing it’.